Verizon Wireless just launched a pretty aggressive new TV campaign directly attacking Apple’s iPhone.
It airs every weakness of the iPhone and plays on Apple’s ad campaign “I,” by saying things like, “I don’t have a real keyboard,” and “I don’t take pictures in the dark.” At the end of the commercial, the caption says, “Everything iDon’t…Droid does. November.”
Although we are suddenly made aware of all of the things the iPhone does not do, we are not really sure what exactly the Droid does. At first glance, it seems clever, but after viewers start to think a bit deeper, they are a bit confused.
At the end of the ad, you are prompted to the microsite, droiddoes.com. The copy reads, “Don’t you wish you had a robot sidekick that moved at light speed, could get you out of any problem and lived in your pocket? Soon you will. Input your email address and Droid will notify you when compromise has been deactivated.”
You then see some of the features, including high speed, hi-res, 5 megapixels, speech recognition, notification panel, directions, video, tunes, 10,000+ apps, the network, and multitasking, as well as a Verizon Wireless logo at the bottom. That’s where things start to come together.
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