Ever wonder why the ads you see on the right side of your Facebook profile catch your eye? Why they are always so relevant to your interests? Why you can’t help but click on them? It’s called targeted advertising and it’s powerful stuff. In this series of postings, I will explore the way Facebook advertisements react to many different variables including changes in your profile, wall posts and even what’s in your inbox. By doing this, I will be able to assess how strong social media advertising is exactly and how pinpointed and diversified it is.
I have created two Facebook “test-characters”: Joseph A. Wilder, a 27 year old male from Madison, Wisconsin, Louise Marshall, at 19 year old female from Portland, Maine.
Using these characters, I will explore the way the advertisements work by adjusting variables like interests, favorite books, music, sexual orientation, religion, relationship status, groups and more. Keep posted.
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