As search marketers we have seen the evolution of search marketing start to transition into Universal search which is returning news, videos, photos mixed within our Search Results.
If you visited You Tube at all during the Presidential Election you most likely caught Google testing this tool pretty hard in a live environment.
Google’s Audio Indexing engine is a new technology that allows better indexing of video. As we know Google owns youtube and also recently acquired popular blog feed tracking web application feed-burner. Obviously the Google Monster is buying up everyone in efforts to grab more content and control over advertising but indexing audio plays a large role in how search marketers will need to react with their clients brands for the next wave of Google.
Abbreviated as GAUDI Google Audio Indexing is a new technology that allows better searching of videos on You Tube Channels.
This technology utilizes speech technology to identify and parse spoken words in a video and can even start to catalog transcripts to control how a viewer can sort or search videos.
As we know google’s most current algorithm looks for domain name mentioning in contextual content on a web page so incorporating your brand name and domain in your video is surely going to be the next thing that is important in getting your brand and domain additional visibility on the web.
Currently Google is only Audio Indexing videos uploaded on their Youtube Political Channels
According to Google this in house developed technology used the same engine on their Elections video search gadget.
this is just the beginning to how Google will be able to index the content posted on the web.
by being able to index more content and the increase of Video and Rich Media Content on the internet its only a matter of time until Google gets their hands on all content.
Being able to identify and match pairs of keywords will only give advertisers additional control over the way their advertisements are served.
Once this new indexing engine is released to all of youtube channels Google will then be able to offer additional targeting for their advertisements.
as if google didn’t already have ways of driving up the cost of an advertisement it will surely give them the ability to drive up their Cost Per Click and impression for a potential advertiser.
with that being said its only a matter of time till you will need to start getting your brand or domain names plugged in video spots to ensure high page rank and inbound linking.
i’m off to shoot some video doing some name dropping for my clients website and brand names.
Visit http://labs.google.com/gaudi to test this tool out yourself.
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