Buzzword Chasers

Geo-Location: Twitter and Facebook… Promising but Murky Future- Part 1

Geo-Location: Twitter and Facebook… Promising but Murky Future- Part 1 Imagine reading someone’s tweet about the World Cup and being able to tell if they are watching the game on TV or are actually at the stadium. This is now a reality as Twitter announced on its blog Monday the introduction of a location identification [...]

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Yes, socially engaged companies ARE more financially successful!

Social media has quantifiable results for deeply engaged companies. Wetpaint's extensive study shows the top 10 most engaged brands and how social media contributed to their bottom line.

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Job Qualifications: Graduate Degree and 250+ Followers on Twitter?

Best Buy is requiring that job applicants have 250+ followers on Twitter. It is likely that other companies will start to catch on soon.

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Hulu, Taking the Largest Step Toward Logic

Hulu has begun simultaneously directing ads to both the young and the older generations. By keeping their website simple but engaging, they have reached the unreachable; they have taught that old dog a new trick.

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Social Networks Do the Marketer’s Dirty Work

My profile is full of information which makes me ripe for marketers. I have a list of the music, movies, and books that I enjoy. I list the jobs that I have and post the groups I’m a part of, not to mention all of my interests. I put myself into a demographic; I spoon feed the marketing industry.

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Is Audio and Video the Future of Search Marketing? A Look at Googles Audio Indexing Tools

As search marketers we have seen the evolution of search marketing start to transition into Universal search which is returning news, videos, photos mixed within our Search Results. If you visited You Tube at all during the Presidential Election you most likely caught Google testing this tool pretty hard in a live environment. Google’s Audio Indexing engine [...]

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ROI

Return on Investment. Typically used to discuss sales and marketing efforts; when using Search Engine Marketing efforts, refers to ratio of revenue generated over total cost of activities. Return on Investment (ROI) typically factors in paid placement (PPC) and agency fees, but a more detailed analysis may factor in profit (true cost). If ROI is measuring [...]

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SEM

Search Engine Marketing. var addthis_pub = 'buzzwordchasers'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more';

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