and Yahoo partnering against Google in the search market and now Facebook this week announcing its new real-time search page, the search giant is holding its head up high with a much-needed performance boost of its own.
Google is calling this new test version of its boost, “Caffeine“, and claims it will be faster and more relevant than ever before. The front end of the engine looks no different. It is the back end technology which Google developers hope will noticeably index new content faster and reduce the time between new content being published online and it then appearing in a Google search result.
Google’s Matt Cutts said, on the Google Webmaster Central blog:
“Right now, we only want feedback on the differences between Google’s current search results and our new system. We’re also interested in higher-level feedback (”These types of sites seem to rank better or worse in the new system”) in addition to “This specific site should or shouldn’t rank for this query.” Engineers will be reading the feedback, but we won’t have the cycles to send replies.”
With competition rising in the search world, Google’s promised performance upgrade should, according to Martin McNulty, director of search marketing specialist Trafficbroker, result in Google running “almost twice as fast at times… like a Google Gti.”
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