Buzzword Chasers

Hulu, Taking the Largest Step Toward Logic

Hulu has begun simultaneously directing ads to both the young and the older generations. By keeping their website simple but engaging, they have reached the unreachable; they have taught that old dog a new trick.

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Social Networks Do the Marketer’s Dirty Work

My profile is full of information which makes me ripe for marketers. I have a list of the music, movies, and books that I enjoy. I list the jobs that I have and post the groups I’m a part of, not to mention all of my interests. I put myself into a demographic; I spoon feed the marketing industry.

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Viral Marketing is the Answer to Those Immune to Commercials

Many companies are choosing to up their marketing to viral. This is the practice of spreading information in nonconventional ways, so that when it is consumed it is passed on. Many different industries have turned to viral marketing. The convenience of YouTube and Google make putting promotional videos out and getting them viewed very simple. The videos can be made with limited cost, and uploaded and viewed for free.

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Linked in beefs up their Advertising Potential by releasing Direct Ads

Linkedin who boasts having a community of well over 27 million users and growing, launched a beta version of their text ad serving platform called Direct Ads. Similar in nature to Facebooks SocialAds program they are now offering targets based on age, gender, industry and senority of ad viewers. Displaying these advertisements above the fold in [...]

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