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Facebook gives out free samples

1. September 2009

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As Facebook’s performance advertising platform continues to grow, Facebook is adding new features to help advertisers get the most out of the system.

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Radioshack’s hip new branding, just call them “The Shack”

7. August 2009

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After being one of the oldest electronics retail chains, and having a successful 88-year run, Radioshack is now set to re-introduce itself  as just “The Shack” — at least in its ads. The retail chain is spending a huge dent of its $200 million ad budget for this year on new TV and Web Ads to [...]

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SoCo puts $10 million worth of eggs in the digital basket

30. July 2009

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Southern Comfort has decided to place the entirety of their $10 million budget into digital media. TV has become less effective in reaching their target audience, ages 21-29.

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Apple Tablet is Placed On the 2010 Product Roadmap

27. July 2009

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Steve Jobs has approved the new Tablet, which is rumored to be on the 2010 product roadmap.

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Yes, socially engaged companies ARE more financially successful!

20. July 2009

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Social media has quantifiable results for deeply engaged companies. Wetpaint's extensive study shows the top 10 most engaged brands and how social media contributed to their bottom line.

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Pizza Hut Launches the Killer App For Your Appetite

17. July 2009

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Pizza Hut has launched an iPhone application that allows you to order pizza, pasta, and wings. You can even play a game while you are waiting on your delivery!

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It’s Microsoft Against the World

16. July 2009

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Microsoft is really starting to fight back against competitors, through its creation of Bing, and new ad campaigns. It's interesting to see how competitors are dealing with it.

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The Obvious about Facebook Targeted Marketing…without even breaking the surface

1. June 2009

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You like music? You’ve probably seen a lot of music ads. Like sports? You’ve probably seen a lot of sports ads. Like reading? You may have seen ads for new book releases. Makes sense, no? On the most basic level, the targeted marketing world within social media is pretty self explanatory. Keywords within your profile [...]

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The Facebook Experiment: The Power of Targeted Marketing

28. May 2009

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Ever wonder why the ads you see on the right side of your Facebook profile catch your eye? Why they are always so relevant to your interests? Why you can’t help but click on them? It’s called targeted advertising and it’s powerful stuff.

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BMW’s “Expression of Joy”: A Blissful Synergy of Art and Advertising

14. May 2009

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BMW's latest ad campaign showcases the work of an avant-garde style artist with their newest sports car, the Z4 Roadster.

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