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Facebook gives out free samples

1. September 2009

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As Facebook’s performance advertising platform continues to grow, Facebook is adding new features to help advertisers get the most out of the system.

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Radioshack’s hip new branding, just call them “The Shack”

7. August 2009

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After being one of the oldest electronics retail chains, and having a successful 88-year run, Radioshack is now set to re-introduce itself  as just “The Shack” — at least in its ads. The retail chain is spending a huge dent of its $200 million ad budget for this year on new TV and Web Ads to [...]

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It’s Microsoft Against the World

16. July 2009

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Microsoft is really starting to fight back against competitors, through its creation of Bing, and new ad campaigns. It's interesting to see how competitors are dealing with it.

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The Obvious about Facebook Targeted Marketing…without even breaking the surface

1. June 2009

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You like music? You’ve probably seen a lot of music ads. Like sports? You’ve probably seen a lot of sports ads. Like reading? You may have seen ads for new book releases. Makes sense, no? On the most basic level, the targeted marketing world within social media is pretty self explanatory. Keywords within your profile [...]

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The Facebook Experiment: The Power of Targeted Marketing

28. May 2009

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Ever wonder why the ads you see on the right side of your Facebook profile catch your eye? Why they are always so relevant to your interests? Why you can’t help but click on them? It’s called targeted advertising and it’s powerful stuff.

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BMW’s “Expression of Joy”: A Blissful Synergy of Art and Advertising

14. May 2009

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BMW's latest ad campaign showcases the work of an avant-garde style artist with their newest sports car, the Z4 Roadster.

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Hulu, Taking the Largest Step Toward Logic

6. April 2009

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Hulu has begun simultaneously directing ads to both the young and the older generations. By keeping their website simple but engaging, they have reached the unreachable; they have taught that old dog a new trick.

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Social Networks Do the Marketer’s Dirty Work

23. March 2009

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My profile is full of information which makes me ripe for marketers. I have a list of the music, movies, and books that I enjoy. I list the jobs that I have and post the groups I’m a part of, not to mention all of my interests. I put myself into a demographic; I spoon feed the marketing industry.

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Viral Marketing is the Answer to Those Immune to Commercials

4. March 2009

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Many companies are choosing to up their marketing to viral. This is the practice of spreading information in nonconventional ways, so that when it is consumed it is passed on. Many different industries have turned to viral marketing. The convenience of YouTube and Google make putting promotional videos out and getting them viewed very simple. The videos can be made with limited cost, and uploaded and viewed for free.

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Linked in beefs up their Advertising Potential by releasing Direct Ads

24. January 2009

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Linkedin who boasts having a community of well over 27 million users and growing, launched a beta version of their text ad serving platform called Direct Ads. Similar in nature to Facebooks SocialAds program they are now offering targets based on age, gender, industry and senority of ad viewers. Displaying these advertisements above the fold in [...]

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