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Radioshack’s hip new branding, just call them “The Shack”

7. August 2009

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After being one of the oldest electronics retail chains, and having a successful 88-year run, Radioshack is now set to re-introduce itself  as just “The Shack” — at least in its ads. The retail chain is spending a huge dent of its $200 million ad budget for this year on new TV and Web Ads to [...]

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SoCo puts $10 million worth of eggs in the digital basket

30. July 2009

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Southern Comfort has decided to place the entirety of their $10 million budget into digital media. TV has become less effective in reaching their target audience, ages 21-29.

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Apple Tablet is Placed On the 2010 Product Roadmap

27. July 2009

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Steve Jobs has approved the new Tablet, which is rumored to be on the 2010 product roadmap.

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Yes, socially engaged companies ARE more financially successful!

20. July 2009

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Social media has quantifiable results for deeply engaged companies. Wetpaint's extensive study shows the top 10 most engaged brands and how social media contributed to their bottom line.

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Pizza Hut Launches the Killer App For Your Appetite

17. July 2009

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Pizza Hut has launched an iPhone application that allows you to order pizza, pasta, and wings. You can even play a game while you are waiting on your delivery!

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It’s Microsoft Against the World

16. July 2009

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Microsoft is really starting to fight back against competitors, through its creation of Bing, and new ad campaigns. It's interesting to see how competitors are dealing with it.

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BMW’s “Expression of Joy”: A Blissful Synergy of Art and Advertising

14. May 2009

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BMW's latest ad campaign showcases the work of an avant-garde style artist with their newest sports car, the Z4 Roadster.

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