Google Insights for Search Blog Series: Part 3

Mon, Sep 28, 2009

Buzzworthy, Online Tools

This is blog entry three of four. Previous sections included Part 1:  how Insights works and Part 2:  positive aspects of the site.

Get more Insightful!

There’s no doubt that Insights is helpful, useful and interesting. It’s fascinating to look at the trends, see what people are interested in and where certain items create the most . As cool as this site might be, there certainly is room for improvement. The following are some ideas that could make Insights even more powerful:

Blog, Please!

Insights provides its users with a helpful and useful forum to find out information and post questions. But perhaps a blog would serve as a more effective and efficient tool for visitors trying to find out information. A blog would help those newcomers out there who are truly trying to understand the site and what it’s used for. Bloggers could write about the recent, important trends that affect companies and their consumers. Yes Insights you have a great help spot and a place to pose questions, but we want more! A blog would also enhance the website, allowing for more help tips and user advice to show up for those in need.

Show Me More

I think seeing the rising trends in products is fascinating to most people, but is there a way to show sales of these products? Or a way to link statistics of these products for consumers and producers to observe right away? Companies want to know if consumers are buying one product over another, and its one thing to see that people are interested in something, but it’s another to see if they actually follow through and buy a product. I think it would benefit the consumer, the company and Insights if data expressing the buying rates on products was made available. Suggestion: Maybe Insights can give links to various consumer reports web sites.

How Many People are REALLY Interested in a Product?

Alright, I think I get it, Insights somehow figures out how many people search for “Apple” products in the search engine daily. Anyone can go onto Insights and find out more about Apple computers and see the rising or diminishing popularity in that product. That’s fantastic. But let’s say I searched “Apple” about ten times today and about five times yesterday. (You know, I can’t really decide if I want to buy a Mac or not). My point is, does Insights have a unique visitor counter, or are all of my fifteen searches counted? Doesn’t this make the interest level of Apple go up? And wouldn’t this be a false representation of interest just because one indecisive woman can’t make up her mind on a computer? Shouldn’t I be counted as one? Because I certainly think so. Think about the amount of times you go onto Facebook daily; wouldn’t you want all those hits to be counted as one?

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