Facebook is getting more flexible with Ad prompts. The option used to be “become a fan” for brand advertisements; but, now that is progressing and prompting users to complete a direct response form.
Chic-Fil-A has over one million fans on Facebook. They are rolling out a test “free sample” ad campaign, where users enter their shipping address to receive a free Chicken Biscuit. Users can place this form on their profile or share their action with friends. What a great way to push past awareness and get customers right into stores!
This test is gearing advertisers and marketers up for coupons and other incentive-based ads in the future. Facebook has announced that they are adding new features to help them get the most out of the system, although we have yet to find out what those may be.
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